Creating an Optimal Student Experience by Transforming Engagement

Ahmed El-Haggan, VP of IT/IA, CIO & Professor of Computer Science, Coppin State University
Jennifer Beyer, VP, Product Management, Anthology

This session will provide insight into how Coppin State University (CSU), an Historically Black Institution (HBI) that serves mostly Baltimore City residents, re-engineered their business strategy and technology platform to increase student engagement and satisfaction. CSU serves disadvantaged minorities, first-generation, multi-generation student body. Recent NSSE surveys indicated that student satisfaction at CSU lagged other Mid-East public universities by 29 points for first-year students and 9 points for seniors. The institution created a high-impact engagement strategy supported by a campus-wide CRM, which enables a deeper understanding of individual journeys, and personalized engagement across the student lifecycle. By taking a personalized student-centric approach and leveraging a system that includes predictive and prescriptive analytics, as well as workforce analytics to align academics and student skills with the needs of the workforce, Coppin State now has the foundation to improve the student experience, achieve enrollment goals, and prepare students for career success. In this session, Dr. Ahmed El-Haggan, VP of IT & Advancement, CIO and Prof. of Computer Science at CSU, and Dr. Jennifer Beyer, Anthology VP of Product Management, present the institution's process for improving student engagement and designing an optimal journey for each student.

Learning Objectives

• Attendees will learn how to scale up student engagement without scaling up staff
• Gain insight into developing a strategy to improve the students experience across the student lifecycle, from prospect to alumni
• Explore how intelligent cloud-based CRM, and workforce analytics can help keep students engaged, motivated and aware of how their academic programs aligned with their career goals and the needs of the labor market